Web design companies throw the term "content management system" around a lot and many small businesses don't know what it means. It's actually a very straightforward term; Content Management System is a system that manages website content. It allows one to access the backend of a website and update the website content relatively easily, without the need to know any HTML coding.
What are the circumstances in which a company may need a content management system?
Your company has a news section
If there are many different things going on in your company that will be useful to your customers and clients or will attract attention in the public news, your website should have a news section. If the news is to be updated frequently like on average 4 or 5 times in a month, then it should be updated through the content management system. You can find more info about Order Management through Focal Softwares.
Your website has a blog
If your company website has a blog that is constantly being updated and maintained, you definitely want to integrate some sort of content management system. It makes adding fresh blog content to your website very easy and it allows other non-technically savvy users to add their own blog posts as well. WordPress is a great system for constantly updating blog posts with multiple users at a time.
Do you have an e-commerce website?
If you are using an e-commerce website to sell products and/or services, you will need to be able to update products/services/specials, etc. For example, when prices change or products are discontinued, the information will need to be updated quickly. Similar to stocking a shelf in a Target store, for example, you might not want to have to call your outside website salesperson for constant updates to your online store. An e-commerce content management system would work perfectly in this example.
Content Management Systems are very effective in certain situations. As listed above, it can work in sync with your website if used properly. Like anything, there are downsides, mainly with optimization and the potential difficulty with SEO. There is also a learning curve, but the long-term upside is certainly greater than the short-term work involved in the beginning.