To be successful in any business, innovation is key in a competitive global economy. Innovation is important not only for success but also for the survival of any organization. Today's business cannot survive without good innovation management techniques. A common misconception in the corporate world about innovation is that it's all about developing new products.
In contrast, innovation is the introduction of small, incremental changes across business processes and products. He called not only for research and development departments to participate but for all managers and employees of the organization.
The goal of innovation management is to create a comprehensive innovation system that allows for the formation of the best innovative ideas. There are many ways to manage innovation in an organization. Some simple innovation management techniques, used in almost all organizations today, first require that everyone in the organization contribute to innovation. Ideas are invited from all sides of the organization.
These ideas can relate to a new product, a new market, a new organizational structure, or a new service. All of these ideas are then evaluated for their feasibility and expected future financial benefits. Ideas that meet these evaluation criteria are then developed and implemented in a test environment. Once the idea is successfully tested, it is implemented and brought to the market.
While all companies recognize the importance of innovation in this highly competitive world, few companies truly value innovative management ideas. Ideas can be generated and excellent, but without the support and initiative of senior management, these ideas are meaningless.